About Us

OUR STORY & HISTORY

Knoke’s isn’t just a chocolate shop—it’s a story of passion, purpose, and people. Discover how a small storefront grew into Hudson’s sweetest staple, fueled by community love, a hardworking spirit, and a deep-rooted joy in making others smile.

Where It All Began

History of Knoke's

Just two blocks from the St. Croix River in downtown Hudson, Wisconsin, Knoke’s Chocolates & Nuts sits ideally located to draw in passing locals and tourists alike. Since 2000, this locally owned and operated business has called Locust Street home, where its handcrafted confections are made in-house, daily, and with love.Owner Dave Knoke opened Knoke’s in its original location (also in downtown Hudson) in 2000. It was small—only 600 square feet—but it was a start. With a hard-working mentality, Dave put in long hours 7 days a week to be able to grow Knoke’s enough to require a bigger location. In 2011, the store moved up the street, to the historic Hatch building, doubling in square footage. The Hatch building was home for 11 years until an opportunity to purchase the building next door arose. For the 1st time, Knoke's owned the space it inhabited. With the purchase came a complete interior demo and remodel. Knoke's is excited to now offer seating, a restroom and over-all more space for our customers to enjoy.

-A DEEPER LOOK-

From the people behind the counter to the passion behind the craft — here’s where it all comes together.

Our "Why" & Purpose

Dave’s reason for building his company can’t simply be boiled down to just work ethic; he loves serving the people of Hudson. From the very first time he made someone smile with his chocolates, he was hooked. “Instant gratification,” he calls it.Dave believes in the importance of an owner’s presence in his shop. If he’s able, he will be there. Visit Knoke’s any time of year and you may just find him behind the counter with warm greetings and a big smile. If not around, you can rest assured he is at the warehouse - busy filling the shelves with more product! While you’re there, you may notice how the place sort of feels like a backdrop in a Christmas movie. The walls are lined with jars of colorful candy, while countertops are brimming with delicious-smelling goodies begging to be explored. Bright-eyed, happy children stream in after school with giddy excitement and parents in tow. It’s a great place to be!

About the Owner

Dave is originally from Lancaster, Wisconsin. He was raised on a cattle farm, an experience to which he credits his work ethic. While the idea of opening a chocolate shop wasn’t something he would describe as a lifelong dream, Dave recalls noticing the similarities between farming livestock and making chocolate. Both require hard work, patience and a love of the process. There’s also no denying that long days working on a farm will grow you a sweet tooth! Today, Dave is married with three amazing children. He’s an avid college football fan, which is why there are TVs in the chocolate rooms at Knoke’s! Dave also loves college basketball and takes time off from making the region’s best chocolates for some well-deserved R&R during March Madness.

A Sweet Experience for Everyone

In addition to chocolate and candy, the shop offers a fine selection of house-roasted nuts, gourmet popcorn, ice cream, gelato & sorbet, and gift boxes that range from humble to extravagant. For 23 years, Knoke’s has stood as a place for family and friends to enjoy sweet treats together.

Explore Chocolates Our Nut Selection